Green Coffee Helps Public Land
We recently got an email about a Coffee company that is doing a little more to help preserve public lands. Good Earth Coffee will donate $1.00 for each online pledge they receive to The Trust for Public Land, a national nonprofit environmental organization. The Trust for Public Land conserves landscapes, parks, gardens, and natural areas for Americans to enjoy nationally and locally.
New Study Shows a Trip to the Coffee Shop Takes an Alarming Toll on the Environment
Americans are going green in many ways, but when it comes to coffee, they’re still in the dark. According to a new, independent survey by Kelton Research commissioned by Good Earth Coffee, 67% of consumers who frequent coffee shops admit to discarding their used paper cups into a regular trash can — and not into a recycling bin. That’s 28 billion cups (100 million pounds of paper) every year that end up in landfills.
Not only is home-brewed premium coffee less expensive and great tasting, it is also more convenient. Nearly three in four coffee drinkers say it’s easier for them to brew coffee at home than get a cup from a coffee shop. And 73% believe they are more likely to get a fresher cup of coffee at home – and one that’s better tasting. That’s because 60% of all coffee drinkers find their coffee tastes better when it’s in their favorite mug.
The survey also shows that Americans may need more education about the environmental impact of their coffee shop visits. Some 42% of Americans falsely believe it takes less time for a paper cup to decompose (20 years) than a newspaper (2 weeks). What’s more, the vast majority of paper coffee cups cannot be recycled or composted because the cup is coated with a thin plastic layer of unrecyclable material.
About Good Earth Coffee
Good Earth® Coffee is a premium indulgence created for everyday coffee lover enjoyment. Made with USDA certified organic ingredients, Good Earth’s Sienna, Mystic and Sedona blends are produced with the finest grade 100% Arabica coffee beans, hand-picked in Asia, Africa and South America. The team behind Good Earth Coffee takes great care to ensure the purity and authenticity of every delicious cup. Good Earth Coffee is owned by the Tata Group, the largest India-headquartered multinational in North America. The Tata Group also owns Eight O’Clock Coffee and the Tetley and Good Earth brands of tea. To learn more about Good Earth Coffee or find out where to purchase in your area, visit www.goodearthcoffee.com.
So, why not take the pledge to brew at home? Help preserve public lands, save money, and have a tasty beverage, all at the same time. Sounds wish list worthy to us!
